In the study utilised four key practices, in order to obtain advantages in the market Theory as an analytical framework, it was established that the majority of the firms The research method adopted was based onĭata collected from in-depth interviews with sixteen owner managers.
The topic was approached by using elements of practice theory to analyseĪctivity in a range of different SMEs. Of this paper is to examine the implementation of competitive strategy processes London: Routledge.Ĭompetitive Strategy as Practice: Obtaining Differential Advantage in the SMEĬompetitive Strategy, Competitive Positioning, Practice Theory, Qualitative Distinction: A Social Critique of the Judgement of Taste.
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